Brand Manager

Job Summary:
The position is responsible for developing and executing brand marketing and commercial strategy to achieve the brand's short and long-term business and marketing objectives. Responsibilities include developing brand/product strategy, developing product innovations, and executing commercial initiatives by leading cross-functional teams including agency partners. Under the direction of the Marketing Manager, this position is expected to lead brand initiatives to meet business objectives.

What you will do:

• Lead analysis of category dynamics and business drivers of vets and clients to feed into the business/brand strategies and execution plans
• Develop marketing strategies/plans for initiatives such as new product launches, restages, portfolio management, and commercial initiatives to drive BRMO (brand recommended most often)
• Lead and manage the development and execution of innovation projects and marketing plans working with Asia and global marketing team
• Manage, track and report KPIs

Required Qualifications:

• Bachelor degree or above
• Marketing related degrees preferred but not mandatory
• Minimum 5 years of marketing experience at consumer packaged goods and/or medical industries
• Ability to lead cross-functional teams and clearly identify the challenges, tasks and resources required to move projects ahead
• Ability/potential to understand financial as well as business implications of programs and initiatives 
• Strengths in analytical skills to draw insightful conclusions from available data/findings
• Communicate skills – Japanese = native, English = business level (with negotiation skills)
• Outstanding project management and planning skills
• Technologically-savvy, including a thorough understanding of Internet and software programs such as e-mail, Excel, PowerPoint and Word.

Our client is a global company that develops and sells premium pet food.