CRM Project Specialist (#7973)

¥6,000,000 ～ ¥9,000,000

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Tokyo
Full time
Retail
Marketing

About the company

Our client is a renowned luxury brand.

Job description

I. BUSINESS CONTEXT
The company is a leading global beauty brand with significant potential in the Japanese market, particularly in the digital space. There is a need to leverage the business potential of stores and sales staff who interact with clients, while developing a unique approach that stands out in the market.
 
II. EXISTING AND FUTURE STAKES
  • Content Program Development: Create and implement a content program to engage customers through LINE and mobile apps, focusing on in-store utilization. Analyze customer trend data to conceptualize, propose, and implement necessary content for future phases.
  • Stakeholder Engagement: Take responsibility for content across all customer touchpoints, collaborating with various stakeholders (Corporate CRM, IT, Retail, Logistics, Finance, Education, Global CRM) to ensure an optimal customer experience.
  • Customer Acquisition and Retention: Drive initiatives based on loyalty programs and engagement content. Manage gift operations and scheduling to support these objectives.
     
III. RESPONSIBILITIES AND ACCOUNTABILITIES
  • KPI Establishment: Set KPIs for loyalty programs and engagement content in alignment with overall business goals, coordinating with Retail, eBusiness, and Marketing teams for continuous improvement.
  • Identify and Implement Improvements: Recognize impediments to loyalty programs and engagement content in-store activities, implementing specific improvements addressing both systemic aspects and sales staff actions.
  • Market Understanding: Gain a deep understanding of the Japanese market, negotiate with global teams and IT, and integrate these insights into functionality where feasible.
  • Project Execution: Design and execute operations to ensure smooth implementation of projects, liaising with other departments, including global teams.
  • Timely Follow-Up: Address data errors, technical issues, or physical needs as they arise.
     
KEY STAKEHOLDERS
  • Japan Fragrance and Beauty business team
  • Japan Finance, Logistics, IT, Legal
  • Global CRM team, Global FBP IT

Requirements

IDEAL CANDIDATE PROFILE
  • Experience: Minimum 3 years in project management or ownership.
  • Technical Knowledge: Familiarity with IT system development flows, client database marketing, and analytics tools.
  • System Implementation: Proven experience in leading system implementation projects.
  • Data Analysis: Experience in data analysis, preferably in the luxury industry.
     
IDEAL ATTRIBUTES
  • Communication Skills: Ability to listen to others and persuade logically.
  • Results-Oriented: Focus on objectives and results, with a big-picture perspective to create optimal solutions.
  • Inclusivity: Positive attitude towards contributing to an inclusive culture and working in diverse teams.
  • Analytical Planning: Ability to build plans based on data and figures.
  • Language Proficiency: Proficient in English for bi-weekly or monthly calls with global CRM/IT teams.
BENEFITS
  • Experience as a key player in the luxury market.
  • A company culture that prioritizes people at every step.
  • Opportunity to collaborate directly with headquarters to propose and implement plans for brand expansion.

Language requirement

Japanese (Business advanced), English (Business)

Working hours

9:30-18:00

Probation period

6 months
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