CRM Manager

The CRM Manager will work with retail, eCommerce, marketing and merchandising to develop an understanding of our customers across all aspects of their experience with the brand. The CRM Manager will support multi-channel customer marketing programs and provide insights, analysis, and recommendations that improve marketing effectiveness. They partner with headquarters and channel marketing teams to identify the promotional targets, set results expectations, pull customer lists, and orchestrate deployment activities, and report on all planned campaigns. This role will provide critical support in informing strategic marketing decisions and objectives, driving traffic, and generating sales while enhancing the customer and brand expert.

Responsibilities

• Assume reporting execution roles to support the needs of the e-commerce and retail organizations for marketing campaigns with aggregate and detailed results.
• Develop reporting dashboards and identify trends and/or issues within data sets and make recommendations to influence business decisions that grow the client database through client acquisition and retention strategies.
• Analyse and report on data to effectively manage, refine and optimize consumer lifecycle journeys.
• Evaluate the effectiveness of marketing actions (ROI, both short and long-term and deliver actionable insights.
• Work with cross-functional partners (eCommerce, Retail, Marketing and Merchandising) teams to develop analysis and reporting focused on performance metrics around the profitability of new and existing retail and e-Commerce customers.
• Develop and refine response analysis reporting for all marketing activities deployed from CRM.
• Manage, define and create targeted client lists for client and brand engagement activations.
• Assist with project management functions relating to new vendor data integrations.
• This role will partner closely with key cross-functional teams in Italy including Events, PR, Retail, Merchandising, Outlet, E-Commerce, Digital, Creative, and Finance.

Minimum Skills & Qualifications

• Bachelor’s degree in business with a focus on quantitative fields (statistics, data science) preferred.
• 6-8 years of analytics experience, preferably in a luxury environment.
• Excellent analytical and problem-solving skills with strong attention to detail as well as exceptional verbal and written communication skills; Ability to build reports and summarize data in a meaningful way.
• Curious, self-motivated thinker; always asks why and strives until the answer is clear.
• Excellent organizational and time-management skills; ability to multi-task and prioritize responsibilities in line with business objectives, react to shifting priorities while adhering to deadlines. Attention to detail is essential. Strong interest in data analysis and interpretation.
• Strong oral and written communicator with demonstrated experience translating analytics findings into business insights and influencing business stakeholders to drive action and optimize business performance.

Our client, is a prestigious global brand renowned for its luxurious footwear and fashion accessories.