CRM Manager (#8131)

Loyalty Programs and CRM Initiatives

• Improve loyalty programs and customer services to enhance customer satisfaction and retention.
• Analyze customer trends regularly to optimize targeting for initiatives.
• Plan and execute CRM initiatives that complement overall promotions and channel strategies.

Customer Communication

• Analyze delivery results to find the optimal balance between delivery frequency, target audience, and sales.
• Oversee promotional announcements and targeted communications to registered customers through email, LINE, and direct mail, improving effectiveness.
• Promote digital communication and reduce direct mail.
• Propose methods to stabilize clienteling operations.
• Plan and execute initiatives to strengthen customer relationships.

Customer Database Management and Analysis

• Collaborate with IT and RGM (both internal and headquarters) to enhance the quality of the customer database and deepen understanding of customer trends.
• Use analytical tools effectively to analyze customer trends and sales across channels, enabling more effective targeting for communications and initiatives, aiming to improve omnichannel customer experience.

Management

• Manage the security of customer data both internally and with contracted companies.
• Facilitate smooth operations, quality improvement, and efficiency for team members.
• Manage the budget for assigned tasks.

Skills/Qualifications

• Understanding of marketing operations in both digital and physical retail environments.
• Expertise in data analysis with strategic thinking capabilities.
• Customer-centric mindset with a proactive approach to learning new knowledge and skills.
• Strong collaboration skills with domestic and international departments.
• Experience in people management.
• Business-level English proficiency: able to lead communications and conduct meetings.
• Knowledge of database applications and BI tools, with a foundation for quickly learning new software.
• Proficient in using software such as Tableau, Google Analytics, Adobe Campaign, and Salesforce.
• Proficient in Excel and PowerPoint.

Preferred

• Experience in CRM within a fast-paced industry with brands that have a compelling brand story.

Personal Attributes

• Bright, communicative, and proactive in tackling tasks with a sense of urgency.
• Ability to efficiently handle multiple tasks across various responsibilities.
• Constantly improving daily operations with a customer perspective.
• Attention to detail and accuracy in work.
• Skilled in daily operational tasks.

• Bonuses: Twice a year
• Performance Bonus: Once a year, based on company performance and individual achievements
• Salary Review: Once a year, based on company performance and individual achievements
• Transportation Allowance: Provided according to company regulations
• Social Insurance: Complete coverage
• Employee Discount Program
• Health Check-up: Once a year
• Comprehensive Welfare Group Insurance
• Defined Contribution Pension Plan
• Anniversary Leave System
• Volunteer Leave System
• Access to welfare facilities such as vacation homes and sports clubs